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Successful Crowdfunding for Agricultural Pursuits

With bank loans hard to come by, many farmers are looking for alterna­tives, and one of the new models is online crowdfunding, a form of Inter­net-based donations, loans and invest­ments. Many of the online platforms, such as Kickstarter and Indiegogo, attract large numbers of entrepreneurs looking for funding.

Barnraiser founder Eileen Gordon with Rob Keller of the Napa Bee Company.

According to Eileen Gordon, founder of Barnraiser, hers is the only crowdfunding platform devoted spe­cifically to funding the sustainable food movement “one farm or healthy food business at a time.”

Speaking at a recent EcoFarm con­ference, Gordon told attendees, “We’re trying to connect with the 40 or more million Americans who care about sustainability, health and wellness, yet they don’t often know how to affect change. There are still many parts of the country where consumers don’t have the opportunity to vote with their forks at the grocery stores by choosing sustainable foods.”

Gordon asserts that crowdfunding is rapidly changing the way we drive innovation, personal aspirations, new products and social change.

“No group is more deserving than those on the front lines of the food movement, leading us toward health and sustainability,” she said. “Barn­raiser is a place to meet and back the thousands of food and farming innovators and put better food on our collective table. When one farmer gets a new barn, the whole community gets better food.”

Gordon is also co-owner with her husband, Michael Chiarello, of Chiarello Family Vineyards in Napa Valley. About 12 years ago, she and Chiarello acquired a 100-year-old vine­yard in the Napa Valley and converted the land into a sustainable farm. It was an old historic farm that had been planted before prohibition and hadn’t been farmed in over a decade.

“In the process of taking this old farm and rejuvenating the land and converting it to sustainable farming, we met some fantastic people in the realms of organic and biodynamic farming. As we saw our property come back to life as a healthy ecosystem started to thrive, this was incredibly exciting to us.” Continue Reading →

Slow Money: Shared Risk Investment

Slow Money Founder, Author Woody Tasch Discusses Community-Based Economics, Soil as Foundation for Societal Health

Almost a decade ago a book was published that seemed perfectly attuned to its time, as an economic crisis created by Wall Street’s excesses churned the emotions of the entire nation. It was called Inquiries into the Nature of Slow Money: Investing As If Food, Farms, and Fertility Mattered. The title was obviously inspired by the Slow Food movement begun in Italy by Carlo Petrini, who wrote the foreword. The book’s author, Woody Tasch, turned out to have an extensive background in the more idealistic byways of finance capital. He pioneered mission-related investing as a foundation chair in the ’90s and went on to chair a nonprofit network of angel investors who put hundreds of millions into early-stage sustainability-oriented businesses. He was also the founding chairman of another socially responsible project, the Community Development Venture Capital Alliance. Clearly no newcomer to the world of money, Tasch knew well all of its hazards and pathologies, the capital flows racing around the world at the speed of light that can upend a nation’s economy almost overnight, the charitable organizations that devote much of their budgets to swanky New York offices and so on. Continue Reading →

Book Excerpt: The Simple Has Been Made Complicated

The following is an excerpt is reprinted from SOIL: Notes Towards the Theory and Practice of Nurture Capital by Slow Money founder Woody Tasch.

We live in a world in which the complicated has been made simple and the simple has been made complicated.

Pushing the power button on your computer, simple. Having an authentic conversation with your neighbor, complicated. Buying a bag of potato chips, simple. Growing potatoes in your front yard, complicated. Owning a diversified portfolio of gold stocks, simple. Making a loan to a farmer down the road, complicated.

So, forget about matters of the Thoreauvian or fiduciary kind and think about the farmer down the road. And about Newman’s Own.

How beautifully simple. Giving away all the profits:

Our “100% of Profits to Charity” commitment is one of two founding values upon which Newman’s Own is built (the other being “Quality Will Always Trump the Bottom Line”). It’s a very important part of our story, it’s in our DNA, it’s why we exist, it motivates all of us, and it’s the true heart of Newman’s Own. We are proud of this commitment, and, especially in these times of so many promotional programs tying business sales to social purpose, want to be clear and unambiguous about what we mean when we say “100% of Profits to Charity.” It’s not something we just thought up to boost sales, it’s not a play on words, and one shouldn’t need an accounting degree to understand it. We have been doing it for close to 35 years, and as of May 2017, have donated over $490 million to thousands of deserving organizations around the world.1

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