Welcome to Book of the Week – offering you a glimpse between the pages and a weekly discount on our latest featured book. Get the Book of the Week email newsletter delivered directly to your in box!

This week’s Book of the Week feature is Start Your Farm, by Forrest Pritchard and Ellen Polishuk. The following content is published with permission from Workman Publishing.


Do you dream of starting your own farm but wonder where to begin? Or do you already have a farm but wish to become more sustainable to compete in today’s market? Start Your Farm, the first comprehensive business guide of its kind, covers these essential questions and more:

  • Why be a farmer in the 21st century? Do you have what it takes?
  • What does sustainable really mean, and how can a small (as little as one acre) to midsize farm survive alongside commodity-scale agriculture?
  • How do you access education, land, and other needs with limited capital?
  • How can you reap an actual profit, including a return on land investment?
  • How do you build connections with employees, colleagues, and customers?
  • At the end of the day, how do you measure success? (Hint: case your lifestyle paycheck.)

More than a practical guide, Start Your Farm is a hopeful call to action for anyone who aspires to grow wholesome, environmentally sustainable food for a living. Take it from Forrest Pritchard and Ellen Polishuk: Making this dream a reality is not for the faint of heart, but it’s well within reach – and there’s no greater satisfaction under the sun!

Peek Inside!

Page 7 of Start Your Farm.
Pages 92-93 of Start Your Farm.

About the Authors:

Forrest Pritchard is the New York Times–bestselling author of Gaining Ground and Growing Tomorrow. He is also a full-time organic livestock farmer and seventh-generation producer. 

Ellen Polishuk is a first-generation sustainable vegetable farmer. Formerly an owner of Potomac Vegetable Farms, she is a sought-after farm consultant and conference speaker.

Titles of Similar Interest: