Deciding you need a new website is step one in the process. Step two centers on determining what you want from your new website, so let’s talk about seven important questions you need to ask yourself before engaging a partner and requesting a website proposal.
A good working definition of native advertising is “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.”
You may only be able to produce four to six pieces of content a year, so be smart about which topics you decide to tackle by selecting those that can be re-purposed most easily.
As a marketer, you need to pull all your brand’s message points together into one cohesive whole to ensure that the message is not disjointed and confusing. Especially today when your audience is bombarded right and left with news and information of every ilk, integrated marketing enables your company to relay one clear message, regardless of the channel.
Rebecca Burgess is the co-author of the new book Fibershed: Growing a Movement of Farmers, Fashion Activists, and Makers for a New Textile Economy. Her previous book was Harvesting Color: How to Find Plants and Make Natural Dyes.
During his presentation, Garcia said that soil testing is a crucial component in ensuring a healthy, high-quality crop that resists pest pressure.